Start offering your products 'as-a-Service', via a subscription model.

P2S is an innovation consultancy specialised in subscription business models.

We help companies in building their own subscription model.

Recurring revenue and a forever relationship with your customers? Subscriptions will be your company's future.

More and more companies are making the pivot to subscriptions because they want to build deeper and longer lasting relationships with their customers.


Customers have changed – they want usership, not ownership. Customers are happier subscribing to outcomes, rather than purchasing a product with the burden of ownership.

How do you get started with subscription models?

With our Subscription Action Plan - a proven roadmap - we guide you step-by-step in conceptualising, building and launching your subscription model.

With our Subscription Experts Ecosystem, we connect you with our 30+ partners that have the right tools to help you succeed (subscription management software, subscription contracts, financing solutions, ...)

P2S and its partners offer a one-stop-shop solution, relying on experience and best practises from +200 subscription companies.

Facts about subscription models


higher growth rate for subscription businesses compared to S&P 500 companies.




(up to) higher company valuation of subscription businesses compared to traditional ones.


The Automatic Customer


of total profit is generated via the sale of services vs. 30% generated via the sale of products.


EMO Machine Tool Exhibition


of customers are demanding new consumption models.​


The Economist

Why subscriptions?
Companies and customers are better off.

Benefits for companies:

- new, predictable, recurring revenues,
- complementary to transactional sales model,
- higher company valuation,
- more collected data about customers,
- increased customer loyalty (lock-in effect),
- bypassing intermediaries in value chain,
- higher margins thanks to more services,
- sustainable business model,
- strategic differentiation.

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Young Couples

Benefits for customers:

- always a modern or up to date product,

- ​reduced investment hurdles: many small payments,
- convenience,
- personalised experience,
- exploration and discoverability,
- transforming CapEx into OpEx,
- reduced operational risk,
- flexibility and scalability,
- peace of mind.

What we do: We help companies to get started with subscription models. 

Conceptualising your subscription, building your offering, getting your company ready. We guide you all the way.

Subscription business models offer attractive benefits, but the transformation from traditional to subscription-based business models is no easy task. Given the complexity of these new business models, a successful transformation requires the right expertise and support.


Our strategic expertise in conceptualising and building subscription business models, combined with the network and know-how of our Subscription Expert Ecosystem™ offers our clients a pragmatic one-stop-shop solution:

  • P2S guides clients on the whole subscription transformation journey, relying on experience and best practises from +200 subscription companies. With our pragmatic approach (Subscription Action Plan™), we help defining the new subscription value proposition, financial model, pricing strategy, contracts, digital requirements, sales force training, and more.

  • On certain very specific topics that might require additional expertise, we can connect you with the right partners. Our Subscription Experts Ecosystem™ counts 30+ partners, including subscription management software, legal partners, financing partners, and more.


In short, P2S and its partners provide a "one-stop-shop subscription accompaniment" for clients ready to disrupt their industries.

Our expertise:
Best practices from 200+ subscription companies

We interacted with 200+ companies that developed subscription offerings. We know about the best practices, common pitfalls, and the dos and don’ts.

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*Disclaimer: The logos and brands figured above are for illustrative purposes only. We do not have, nor have had any commercial relationships with the logos and brands figured above.

They talk about us:

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Mechanical Engineering Industry

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We work with clients in the manufacturing industry and the consumer goods industry.


Equipment-as-a-Service, Industrial Subscription, Pay-per-X, Pay-per-Use, Product-Service-Systems

Consumer Goods

Subscription boxes, Sharing economy, Short and Long-term rentals

Subscription Action Plan™

3 chapters to help you develop your subscription model:


1. Conceptualise Subscription Model

We start off with a conceptualising your model, including defining your subscription value proposition, your target customers, sizing the market opportunity. 

2. Build Subscription Offering

We then build your subscription offering (subscription packages, subscription lifecycle, pricing strategy, contracts and insurance, ...).

3. Adapt Company and Prepare for Launch

We then make sure your company is subscription-ready (processes, new roles and responsibilities, IT-infrastructure, training sales reps, KPI dashboard, ...).

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Subscription Experts Ecosystem™

On certain very specific topics that might require additional expertise, we can connect you with the right partners.


The Subscription Experts Ecosystem™ is a network of 30+ carefully selected companies which all have an expertise in a specific area.

“At the heart of the Subscription Economy is the idea that customers are happier subscribing to the outcomes they want, when they want them, rather than purchasing a product with the burden of ownership.” -Zuora

You are in good hands

P2S Management Consulting has helped forward-thinking companies develop subscriptions.

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2L logo, machine tools, power tools, construction tools
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“With P2S’ methodological approach, we managed to launch the project in 10 months. P2S helped us increase our margins by 500% and increase the average project revenue by 150%. Tailored workshops, insights and best practices, putting us in contact with the right partners all contributed to a very creative working atmosphere pushing our limits towards a clear objective: perpetually satisfying the needs of our customers.”

- Juan Baldo - CEO at Detandt-Simon (Belgium)

News and Publications

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Proposer ses produits « as-a-Service » via un abonnement

Le Journal de l'Economie

Language: French


Quels modes de financement pour l'entreprise de demain?

Trends - Tendances


Language: French

LinkedIn article

Subscription Modelle:



Language: German


Source de financement: Le leasing opérationnel au sein d'un Modèle d'Abonnement



Language: French



Blechteil statt Maschine

VDMA Magazin


Language: German

Newspaper article La Libre

La "servitisation" des produits

La Libre Eco, Belgian newspaper (09.11.2019)

Language: French

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Out of the Crisis with a Subscription Model



Language: English