The consultancy specialising in
subscription business model transformations.

P2S helps companies set up their own subscription business model.

Transform your customers into long-lasting subscribers and generate recurring revenue.

What are subscription business models?

Subscription models, also known as "as-a-Service" or membership models are based on the idea of selling a product or service to receive recurring revenue. They focus on customer retention over customer acquisition. In essence, subscription models focus on the way revenue is made so that a single customer pays multiple payments for prolonged access to a product or service instead of a large upfront one-time payment.

More and more companies are making the pivot to subscriptions because they want to build deeper and longer lasting relationships with their customers.


Customers have changed – they want usership, not ownership. Customers are happier subscribing to outcomes, rather than purchasing a product with the burden of ownership.

Transform your products into recurring subscriptions.

Facts about subscription models


higher growth rate for subscription businesses compared to S&P 500 companies.




(up to) higher company valuation of subscription businesses compared to traditional ones.


The Automatic Customer


higher margins and 2x higher revenues by selling as a subscription vs. traditional one-time sale. 




of companies want to use subscription models for machine procurement.​



annual revenue growth of subscription models in the manufacturing industry.


IoT Analytics


projected size of the global subscription market by 2025.


Why develop a subscription model?
Win-win-win: For you, your customers, and our planet.

Benefits for companies:

- new, predictable, recurring revenue streams,
- complementary to transactional sales model,
- higher company valuation,

- monetising complete lifecycle of products,
- more collected data about customers,
- increased customer loyalty (lock-in effect),
- bypassing intermediaries in value chain,
- higher margins thanks to more services,
- sustainable business model,
- strategic differentiation.

Conference Room
Young Couples

Benefits for customers:

- always a modern or up to date product,

- ​reduced investment hurdles: many small payments,
- convenience,
- personalised experience,
- exploration and discoverability,
- transforming CapEx into OpEx,
- reduced operational risk,
- flexibility and scalability,
- peace of mind.

Benefits for our planet (sustainability):

- incentive to prolong lifetime of products,
- incentive to design easily repairable products,
- eases access to second-hand market of products, as providers stay the owner,

- incentive to implement end-of-life strategies (reduce, reuse, remanufacture),
- comply with policy makers' regulations,

Trees From Above

Our services: P2S is the one-stop-shop for your subscription business model transformation.

Products to Subscriptions

P2S Management Consulting is a niche consultancy specialising in subscription business model transformations. P2S helps you in growing your business by developing a subscription offering for your products and services.

With its structured Subscription Action Plan™ and best practices from 200+ subscription companies, P2S guides you in conceptualising, building and launching your subscription model. 

The Subscription Action Plan™ includes 3 chapters and 20+ workshops on all key challenges faced when developing a subscription model.

With its Subscription Experts Ecosystem™, P2S provides you access to the right expertise and partners throughout your subscription transformation. From subscription financing, via subscription legal experts to subscription management software, the ecosystem counts 30+ carefully selected partner companies.

Become the Netflix of your industry.

Subscription Action Plan™

The Subscription Action Plan includes 20+ tailored workshops on all key challenges faced on a subscription business model transformation.


The Subscription Action Plan™ is a ready-to-use framework divided into 3 chapters and is based on best practices from 200+ successful subscription companies.

1. Conceptualising your subscription model

We start off by brainstorming how your subscription model could work, including defining your subscription value proposition, your target subscribers, sizing the market opportunity, and testing your subscription concept with your customers... 

2. Building your subscription offering

We then build your subscription offering, define your subscription plans and plan durations, the required IT infrastructure, your pricing strategy, drafting your contracts, setting up the adequate financing structure, ...

3. Adapting your company internally and preparing for launch

We then make sure your company is subscription-ready. That includes working on internal processes, defining new roles and responsibilities, building a new KPI dashboard, creating a sales and marketing playbook, training your sales reps, ...

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Subscription Experts Ecosystem™

We have seen that successful subscription models have not been implemented alone. For very specific topics and challenges, companies relied on expertise and services from third parties to develop their subscription models.

We created the Subscription Experts Ecosystem™ to provide you access to the right expertise and partners throughout your subscription transformation.


From subscription financing partners, via legal experts in drafting subscription contracts and GTC, to subscription management software, or equipment management software partners. 


The Subscription Experts Ecosystem™ counts 30+ carefully selected partner companies.

Subscriptions are everywhere.

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*Disclaimer: The logos and brands figured above are for illustrative purposes only. We do not have, nor have had any commercial relationships with the logos and brands figured above.

Our clients

P2S Management Consulting has helped forward-thinking companies develop their subscriptions models.

Industrial manufacturing
2L logo, machine tools, power tools, construction tools
Inspection systems
Heating, ventilation, air-conditioning
detandt-simon logo.jfif
Audio-visual equipment
Lighting equipment
signify logo.png
E-power energy efficiency

Client testimonials

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“With P2S’ methodological approach, we managed to launch the project in 10 months. P2S helped us increase our margins by 500% and increase the average project revenue by 150%. Tailored workshops, insights and best practices, putting us in contact with the right partners all contributed to a very creative working atmosphere.”

- Juan Baldo - CEO at Detandt-Simon (Belgium)

Whether your business is in the manufacturing or the consumer goods industry, we help you develop your own subscription model.


Equipment-as-a-Service, Industrial Subscription, Pay-per-X, Pay-per-Use, Product-Service-Systems, XaaS

Consumer Goods

Membership models, Subscription boxes, Sharing economy, Short and Long-term rentals

They talk about us:

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Mechanical Engineering Industry

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Case study:


Detandt-Simon - Ventilation 4 U

Language: English


Source de financement: Le leasing opérationnel au sein d'un Modèle d'Abonnement



Language: French

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Out of the Crisis with a Subscription Model



Language: English

Newspaper article La Libre

La "servitisation" des produits

La Libre Eco, Belgian newspaper (09.11.2019)

Language: French


Quels modes de financement pour l'entreprise de demain?

Trends - Tendances


Language: French

LinkedIn article

Subscription Modelle:



Language: German

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Proposer ses produits « as-a-Service » via un abonnement

Le Journal de l'Economie

Language: French



Blechteil statt Maschine

VDMA Magazin


Language: German