Innovation consultancy specialised in subscription business models.
The subscription model will be your company's future
- and we can help you build it.
P2S Management Consulting is an innovation consultancy specialised in subscription business model transformations. We help companies conceptualise, build, and launch their recurring subscription models – relying on our extensive experience and best practises from +200 subscription companies.
Goodbye ownership, Hello usership.
Customers have changed – they want usership, not ownership.
To embrace the change, companies adapt the way they sell their products and services. They design business models focused around keeping customers engaged in long-term relationships - think Netflix, HelloFresh, or Xerox.
Transactional sales model (product-first)
Subscription model (customer-first)
Facts and Figures about Subscriptions
higher growth rate for subscription businesses compared to S&P 500 companies.
(up to) higher company valuation of subscription businesses compared to traditional ones.
The Automatic Customer
of total profit is generated via the sale of services vs. 30% generated via the sale of products.
EMO Machine Tool Exhibition
of customers are demanding new consumption models.
Businesses and Customers are better off.
Benefits for Businesses:
- new, recurring revenues,
- complementary to transactional sales model,
- higher company valuation,
- longer and deeper customer relationship,
- increased customer loyalty (lock-in effect),
- bypassing intermediaries in value chain,
- higher margins thanks to more services,
- sustainable business model,
- strategic differentiation.
Benefits for Customers:
- always a modern or up to date product,
- reduced investment hurdles: small vs. big payments,
- customised experience,
- exploration and discoverability,
- transforming CapEx into OpEx,
- reduced operational risk,
- flexibility and scalability,
- peace of mind.
What we do
P2S Management Consulting helps you on your subscription business model transformation - from conceptualisation till launch.
Subscription business models offer attractive benefits, but the transformation from traditional to subscription-based business models is no easy task. Given the complexity of these new business models, a successful transformation requires the right expertise and support.
Our strategic expertise in conceptualising and building subscription business models, combined with the network and know-how of our Subscription Expert Ecosystem™ offers companies a pragmatic one-stop-shop solution:
P2S Management Consulting helps companies on the whole subscription transformation journey, relying on extensive experience and best practises from +200 subscription companies. With our pragmatic approach (Subscription Action Plan™), we help defining the new subscription value proposition, analysing the solution/market fit, financial modelling of the new business models, pricing models and strategies, legal aspects and implications, required digital capabilities, sales force training, and much more.
Each of our 30+ partner companies in the Subscription Experts Ecosystem™ has expertise in a specific area required in the subscription transformation. These areas are: off-balance sheet financing, legal and tax, subscription management software, risk management, IoT. Teaming up creates synergies and speeds up the transformation.
In short, P2S Management Consulting and its partners provide a "one-stop-shop subscription accompaniment" for companies who are ready to disrupt their industries.
Best practices from 200+ subscription companies
We interacted with 200+ companies that developed subscription offerings. We know about the best practices, common pitfalls, and the dos and don’ts.
*Disclaimer: The logos and brands figured above are for illustrative purposes only. We do not have, nor have had any commercial relationships with the logos and brands figured above.
We accompany you throughout the whole subscription journey, from conceptualisation up until the launch phase - creating the bridge between strategy and implementation.
We conceptualise, build, and launch your subscription business.
For industrial equipment, and for consumer goods.
Equipment-as-a-Service, Industrial Subscription, Pay-per-X, Pay-per-Use, Product-Service-Systems
Subscription boxes, Sharing economy, Short and Long-term rentals
Subscription Action Plan™
We start off with an explorative phase. We analyse and understand your market and customers (hidden needs, segmentation, surveys, ...), and size the subscription market opportunity.
We then define your subscription offering (value proposition, packages, customer engagement model, customer journey, pricing, contracts, digital requirements, ...).
We then make sure your internal organisation is subscription-ready (processes, new roles, financing structure, sales strategy, IT requirements, logistics, ...).
Finally, we guide you on the launch and growth of your subscription business (FAQs, KPI-dashboard, data analytics, expansion and renewals, finetuning, ...).
Subscription Experts Ecosystem™
Developing a subscription model impacts all areas of your business. Thus, it should not be developed alone.
Whether it be a subscription model for industrial equipment or for consumer goods, it is crucial to partner up with the right experts.
The Subscription Experts Ecosystem™ is a network of 30+ carefully selected companies which all have an expertise in a specific area. All 30+ partners are helpful at some stage of the development of a subscription model.
Joining forces with valuable partners offers our clients (manufacturers and distributors) a one-stop-shop solution. We provide access to the right partners, accelerating the development and reducing risks.
“At the heart of the Subscription Economy is the idea that customers are happier subscribing to the outcomes they want, when they want them, rather than purchasing a product with the burden of ownership.” -Zuora
Our Clients’ Success is our Success
“With P2S’ methodological approach, we managed to launch the project in 10 months. P2S helped us increase our margins by 500% and increase the average project revenue by 150%. Tailored workshops, insights and best practices, putting us in contact with the right partners all contributed to a very creative working atmosphere pushing our limits towards a clear objective: perpetually satisfying the needs of our customers.”
- Juan Baldo - CEO at Detandt-Simon (Belgium)
Meet the Team
Founder, CEO and Consultant
John van der Linden