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About P2S Management Consulting

Products to Subscriptions

Founded in 2019, P2S Management Consulting is a niche consultancy specialised in subscription business model transformations.


P2S is the one-stop shop for your subscription business model transformation.

With its structured Subscription Action Plan™ and best practices from 200+ subscription companies, P2S guides you in conceptualising, building and launching your subscription model. 

The Subscription Action Plan™ includes 3 chapters and 20+ workshops on all key challenges faced when developing a subscription model.

With its Subscription Experts Ecosystem™, P2S provides you access to the right expertise and partners throughout your subscription transformation. From subscription financing, via subscription legal experts to subscription management software, the ecosystem counts 30+ carefully selected partner companies.

Become the Netflix of your industry.

Our Story

After founding a breakfast delivery start-up in 2017, Florian André got to work on subscription models for the first time in 2018 as a consultant for two projects in the logistics and mobility industries.

Fascinated by the win-win-win aspect of subscription models (for companies, customers, and our planet), Florian writes his master thesis about How manufacturing companies can transform their business model from selling products towards selling subscriptions.

While interacting with successful subscription companies about their transformation journey, Florian realised that the vast majority of companies faced similar challenges when developing their subscription models.

Florian started drawing out concrete ways to successfully overcome common challenges faced when transforming to a subscription model. This is how the Subscription Action Plan™ was born.

Passionate about entrepreneurship and with a love for creative thinking, Florian founded P2S Management Consulting - with a mission to help companies develop their own subscription models.

​Over the years, more and more subscription enthusiasts joined the P2S team to help companies on their recurring revenue journey.

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Florian André

Founder & CEO


Rafael Girafa

Business Analyst

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Stephan Liozu

Consultant & Advisor


John van der Linden



Giuseppe Genovese



Mechanical Engineering Industry


They talk about us:

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Our Values


Since our creation, entrepreneurship has always been the cornerstone of our company and the desire to constantly innovate and grow. Transforming a business to a subscription business resembles an entrepreneurial journey, like starting a new business. Our entrepreneurial spirit emboldens us to confidently guide our clients in their subscription journey, as if we would start a new business together with them. PS: sometimes we really do start new, separate business entities with our clients.

Continuous innovation

We push ourselves never to settle for the status quo. We are convinced that, in order to deliver superior value to our clients, innovation takes centre stage. As a result, our work lends itself to anticipation and divergent, outside-the-box thinking, which drives our positioning beyond traditional consulting. And then we create and refine actionable, market-relevant approaches that produce value for our clients.


Sustainability is not a buzzword here. Subscription business models are part of the circular economy. They are built on the idea that products' lifespan is increased when they are monitored, maintained, and serviced correctly. We are committed to the sustainable development of our actions and decisions for both the environment and society and believe a better tomorrow starts today. We are driven by our permanent beliefs to ensure a healthier and sustainable future, hand in hand with our clients, partners, and stakeholders.


Customer-centricity is deeply embedded into our mindset. At P2S, every one of us knows that our success depends on our clients' success; this keeps a spirit of partnership alight and drives us to act with integrity and achieve the highest professional standards. We are committed to delivering the best client service, and we believe that requires commitment, understanding, communication, partnerships, compassion, and laser-like focus on creating value.


Pragmatism and simplicity are at the heart of what we do. Whilst being fully aware that every innovative subscription project is unique, we benefit from synergies by combining straight-forward approaches with an inspiring touch of common sense, instead of being blocked by overcomplicating and time-consuming processes. We embody the Lean-Start-up approach which aims at shortening development cycles and rapidly discovering if a proposed hypothesis is viable.


Since our creation, everything we do is linked to subscription business model transformation. We exclusively focus on this kind of business models, which makes us the go-to-consultancy for subscription business model transformations. By leveraging our developed methodology and expert ecosystem we strive to deliver superior value and tangible results for our clients. Our commitment to excellence drives our business and has ensured the trust of our clients.

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