About P2S Management Consulting

Products to Subscriptions

P2S Management Consulting is an innovation consultancy specialised in subscription business models. We help companies conceptualise, build, and launch their recurring subscription model. We interacted with 200+ subscription companies and know about the best practices when transitioning to a subscription model. With our hands-on approach (our Subscription Action Plan), we organise your subscription business model transition.

Our Story

It all began in 2019, while working as a consultant on a circular economy-oriented project in the logistics industry, Florian André came across subscription business models.


Fascinated by the concept of combining sustainability and profitability, he writes his master thesis about transforming a business from a transactional sales model towards a subscription model.

While interacting with leading subscription companies about their transformation, Florian realised that the vast majority of subscriptions were implemented in similar ways. 

He started drawing out concrete ways to successfully overcome common challenges faced when implementing a subscription business. This is how the Subscription Action Plan™ was born.

Passioned about entrepreneurship and with a love for creating things, Florian founded P2S Management Consulting - with a mission to help companies develop their own subscription models.

​Over the years, more and more subscription enthusiasts join the team and help companies on their subscription journey.


Mechanical Engineering Industry


They talk about us:

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What we do

Subscription business models offer attractive benefits, but the transformation from traditional to subscription-based business models is no easy task. Given the complexity of these new business models, a successful transformation requires the right expertise and support.


Our strategic expertise in conceptualising and building subscription business models, combined with the network and know-how of our Subscription Expert Ecosystem™ offers companies a pragmatic one-stop-shop solution:

  • P2S Management Consulting helps companies on the whole subscription transformation journey, relying on extensive experience and best practises from +200 subscription companies. With our pragmatic approach (Subscription Action Plan™), we help defining the new subscription value proposition, analysing the solution/market fit, financial modelling of the new business models, pricing models and strategies, legal aspects and implications, required digital capabilities, sales force training, and much more.

  • Each of our 30+ partner companies in the Subscription Experts Ecosystem™ has expertise in a specific area required in the subscription transformation. These areas are: off-balance sheet financing, legal and tax, subscription management software, risk management, IoT. Teaming up creates synergies and speeds up the transformation.


In short, P2S Management Consulting and its partners provide a "one-stop-shop subscription accompaniment" for companies who are ready to disrupt their industries.

Meet the Team

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Florian André

Founder, CEO and Consultant

Alberto Cendejas


Vanessa Bonilla



John van der Linden

Senior Advisor

Maria Diete


Giuseppe Genovese



Rafael Girafa



Huy-Minh Bui



Haidar Kanso


Our Values


Since our creation, entrepreneurship has always been the cornerstone of our company and the desire to constantly innovate and grow. Transforming a business to a subscription business resembles an entrepreneurial journey, like starting a new business. Our entrepreneurial spirit emboldens us to confidently guide our clients in their subscription journey, as if we would start a new business together with them. PS: sometimes we really do start new, separate business entities with our clients.

Continuous innovation

We push ourselves never to settle for the status quo. We are convinced that, in order to deliver superior value to our clients, innovation takes centre stage. As a result, our work lends itself to anticipation and divergent, outside-the-box thinking, which drives our positioning beyond traditional consulting. And then we create and refine actionable, market-relevant approaches that produce value for our clients.


Sustainability is not a buzzword here. Subscription business models are part of the circular economy. They are built on the idea that products' lifespan is increased when they are monitored, maintained, and serviced correctly. We are committed to the sustainable development of our actions and decisions for both the environment and society and believe a better tomorrow starts today. We are driven by our permanent beliefs to ensure a healthier and sustainable future, hand in hand with our clients, partners, and stakeholders.


Customer-centricity is deeply embedded into our mindset. At P2S, every one of us knows that our success depends on our clients' success; this keeps a spirit of partnership alight and drives us to act with integrity and achieve the highest professional standards. We are committed to delivering the best client service, and we believe that requires commitment, understanding, communication, partnerships, compassion, and laser-like focus on creating value.


Pragmatism and simplicity are at the heart of what we do. Whilst being fully aware that every innovative subscription project is unique, we benefit from synergies by combining straight-forward approaches with an inspiring touch of common sense, instead of being blocked by overcomplicating and time-consuming processes. We embody the Lean-Start-up approach which aims at shortening development cycles and rapidly discovering if a proposed hypothesis is viable.


Since our creation, everything we do is linked to subscription business model transformation. We exclusively focus on this kind of business models, which makes us the go-to-consultancy for subscription business model transformations. By leveraging our developed methodology and expert ecosystem we strive to deliver superior value and tangible results for our clients. Our commitment to excellence drives our business and has ensured the trust of our clients.