Music Festival

Subscription Models

Customers' preferences have changed - from ownership towards usership. Companies are designing business models focused around keeping customers engaged in long-term relationships - think Rolls-Royce, Xerox, Atlas-Copco, HelloFresh, Dollar Shave Club, SwapFiets.

Machine in Factory


Equipment-as-a-Service, Industrial Subscription, Pay-per-X, Pay-per-Use, Product-Service-Systems

Surprise box

Consumer Goods

Subscription boxes, Sharing economy, Short and Long-term rentals