Music Festival

Subscription models

Subscription models, also known as "as-a-Service" or membership models are based on the idea of selling a product or service to receive recurring revenue. They focus on customer retention over customer acquisition. In essence, subscription models focus on the way revenue is made so that a single customer pays multiple payments for prolonged access to a product or service instead of a large upfront one-time payment.

More and more companies are making the pivot to subscriptions because they want to build deeper and longer lasting relationships with their customers.


Customers have changed – they want usership, not ownership. Customers are happier subscribing to outcomes, rather than purchasing a product with the burden of ownership.

Machine in Factory


Equipment-as-a-Service, Industrial Subscription, Pay-per-X, Pay-per-Use, Product-Service-Systems

Surprise box

Consumer Goods

Subscription boxes, Sharing economy, Short and Long-term rentals