Music Festival

Subscription Models

Customers' preferences have changed - from ownership towards usership. Companies are designing business models focused around keeping customers engaged in long-term relationships - think Rolls-Royce, Xerox, Atlas-Copco, HelloFresh, Dollar Shave Club, SwapFiets.

Machine in Factory

Industrial Equipment
 

Think Rolls-Royce, Caterpillar, Xerox, Atlas-Copco, Philips, Michelin, Hilti, Trumpf, Tarkett, John Deere, Interface.

Surprise box

Consumable & Durable Goods

Think HelloFresh, SwapFiets, Dollar Shave Club, Birchbox, Fender, Brussels Beer Project, Porsche, GoPro.