1-day intro and conceptualisation workshop
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What are Subscription, Pay-per-Use or As-a-Service models?

Goodbye ownership, hello usership
Over the past few years, companies across various sectors have developed a wide range of Subscription, Pay-per-Use and As-a-Service business models to deliver more value to customers by selling access and performance instead of ownership.
In these models, a company's offerings - such as hardware, software or services - are not sold as one-off products but as ongoing solutions that can be charged to customers in a recurring way.
Every company seeks to establish a "forever deal" with the customers they serve. They want predictable recurring revenue, direct relationships that avoid middlemen, and behavioural data that allows them to continue planning for the future.
It is a major shift in a company's mindset that has the potential to generate dramatically higher value - but which also involves deep changes throughout the company, requiring a thorough business model transformation.


What is the idea behind Subscription, Pay-per-Use and As-a-Service models for physical products?
Consider what the majority of us do with our cars. We make an effort to bring the car in at the recommended 10.000km maintenance service intervals to get the oil changed, tires checked, etc.
But whether I faithfully bring my car in for routine maintenance or whether I ignore maintenance and have to bring the car in for significant repairs, which generates more income for the car dealership? It is a ruse of a question. The reply is "both". Nevertheless, let's imagine that my car operated on an “as-a-Service” model. The car dealer is now motivated to keep the car functioning for as long as possible. Since I only pay for the hours that the car is functional, the dealer does not benefit if my car breaks down and idles on the side of the road.
The main distinction with the subscription economy is this. Now, it serves the interests of both the customer AND the dealership to ensure the best and most efficient operation of the vehicle. When a customer understands that their dealer shares their interests and the situation is genuinely a win-win, the whole foundation of the relationship is altered. When that occurs, I want my dealer to be successful. I wish to give them information on my car's performance. I would want to let them know that I intend to drive to go skiing in the mountains and ask them for tips on how to get my car ready. I want to help them assist me since we are on the same team.
Benefits of Subscription, Pay-per-Use and As-a-Service models
Benefits for
manufacturers

Stable recurring revenue stream

Enhanced customer relationships and loyalty

Strategic differentiation towards competitors

Enter new market/customer segments

Opportunity for data-driven insights
Benefits for customers

Lower upfront costs and improved affordability

Access to the latest technology and upgrades

Flexibility to scale equipment usage

Peace of mind - Outsourced operational risk

Simplified equipment disposal and replacement
Benefits for our planet

Reduced resource consumption

Lower carbon footprint

Optimal resource utilisation

Sustainable equipment lifecycle management

Business model part of the circular economy
Are you ready to distrupt your industry ?